“Take advantage of every opportunity to practice your communication skills so that when important occasions arise, you will have the gift, the style, the sharpness, the clarity, and the emotions to affect other people.”- Jim Rohn (American Speaker and Author)
People at all levels need to be clear about what is expected of them, and what norms and values govern desirable and undesirable behavior. In the same way as football players not only need to know the rules of the game but how they are going to be enforced by the referee and how the coach wants them to play the game, employees have to learn the difference between what is acceptable and what is not as it applies in their specific organization, and understand the consequences of failure. The more clearly this is understood, the more likely – although this is not alone sufficient – people are to do the right thing.
Coupled with this, the systems of reward and punishment need to be clear, explicit and directly related to the guiding principles and desired behavior. This sounds simple and obvious. But in many organizations rewards and sanctions are out of alignment with core values and avowed norms. Employees see immediately when this is the case. The behavior which is rewarded (and misbehavior which is tolerated) rapidly becomes the norm, destroying integrity at its root.